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@Kateparish Thank you. You have pretty much confirmed what I was thinking. I cant use Broad match though, its to general and brings up searches that are irrelevant and for other types of businesses eg removalists

hi, I have a google adwords account running for a while in a fairly competitive market in a major city so there is only one geo location with many suburbs or council areas as popular searched. I have keywords that are 2-4 words long and very similar. I have had one keyword in its own campaign, several in one campaign and a location campaign. The location campaign has several adgroups for specific suburbs.

My question is that the most popular search terms are similar but in different campaigns and I am wondering if this is not the best way.

for example I have these keywords in separate campaigns as exact match and phrase match
rubbish removal
rubbish removal near me
rubbish removal Washington

But the way google uses exact match seems to be changing and I am concerned these would be best in one adgroup. Also these keywords trigger similar phrases, for example, waste removal.

Is it best to put them in one campaign with one ad group or one campaign with separate adgroups, or leave as is. As competition has increased I need to bid for top of page now and need to keep budget rises as little as possible..