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For some reason, after all URLs being previously classified as Good, our Mobile Web Vitals report suddenly shifted to the above, and it doesn't correspond with any site changes on our end.

Has anyone else experience something similar or have any idea what might have caused such a shift?

Curiously I'm not seeing a drop in session duration, conversion rate etc. for mobile traffic despite the seemingly sudden change.

Hi ILNA,

Thanks so much for your helpful reply. It's understandable that they've disappeared from the rankings - as I understand, this redirecting to a non-relevant page would be classed as a soft 404 error and as there was such a large volume of traffic, and thus prompts to Google, it's no wonder it's affected rankings.

These redirects were not deliberately set up for these pages, as we had no need or want to redirect blog traffic to the homepage. It appears to have been something strange that has happened with our website, and we're still looking into that. What's also odd is that I've since spotted a link to our homepage in Google search results for one of the keywords a blog article  - which was ranking in the same position as this new link - was targeted towards.

Anyway, I will take into account all your suggestions - we'll just need to look and see whether these articles start to rank again or some permanent damage has been done. Thanks again for your time!

Hi there - was wondering whether someone might be able to help. For a period of a day and a half, all the traffic to our website's blog articles were mistakenly being redirected to our homepage. A number of these articles ranked in the top 5 in Google worldwide for their targeted keywords, so this was a considerable amount of organic traffic that was instantly being redirected. It was a strange site glitch and our web team rectified the error, but now all these articles have disappeared from Google rankings (not visible anywhere in the first five pages). I'm presuming this must be linked to this redirect issue - we've been advised to wait and see whether Google restores these rankings, but I'm still concerned as to whether this represents a more serious problem? We have re-indexed the pages we are most concerned about, but am not sure whether there is anything else obvious we should think to do. If anyone has any thoughts, I'd be happy to hear them!

In Moz's 'SERP Features' section within campaigns, it shows each of my tracked keywords as being eligible for multiple SERP features - sometimes as many as 5 or 6.

Does this mean that Google could display a few different rich snippets for these keywords, or just that it could return one of those highlighted?

For example, say your keyword was 'funny hats' - ideally you'd make your url 'website.com/funny-hats/'

But what if 'hats' is already a larger category in your site that you want to rank for as its own keyword?

Could you then try to rank for 'funny hats' using the url 'website.com/hats/funny/' ?

Basically what I'm asking is, would it be harmful to the chances of ranking for your primary keyword if it's split across the url like this, and not necessarily in the correct order?

E.g. www.website.com/page/#keyword-anchor-text

Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?