Actionable tips and straight-shooting advice for franchise marketers
Whether you're a CMO or a regional franchisee, you’ll find plenty of ideas and insights into the unique world of franchise marketing in this comprehensive guide. Augment your brand identity with vibrant and relevant local content using a cooperative marketing strategy that combines franchisors' and franchisees' best strengths.
In this guide you'll find:
- A franchise-focused map to the local and global digital marketing landscape
- How to proactively create the customer journey with franchisees
- How to leverage local expertise and content to build your broader brand
- Tips on building a cooperative shared marketing plan