How to Build a Real-Time Listening Post for a Time-Sensitive Vertical
Using social listening to spy on the competition is an underrated tactic for marketers looking to gain the upper hand in competitive verticals.
Competitive Research
Competitive research in SEO means, in a nutshell, stealing your competitors’ rankings and traffic.
Well, not exactly stealing.
But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage!
Competitive research typically follows a few common lines of inquiry: identifying competitors, keyword research, content gap analysis, and backlink exploration . If you're not sure where to start when it comes to establishing your competitors, check out the True Competitor feature in Moz Pro, and start building your competitive strategy.
In addition, we've listed some companion resources on competitive research and analysis for SEO.
How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.
The SEO Keyword Research Master Guide : An effective competitive research process starts with keywords, and this guide outlines a step-by-step process you can implement today to identify keyword opportunities.
Link Gap Analysis for SEO : Identify opportunities to increase your authority based on your competitors’ backlink strategy.
SEO Competitive Analysis Certification : Learn how to confidently build an SEO competitive analysis plan and get certified with this 6-part series. This certification combines on-demand video lessons with tasks and quizzes to affirm your understanding.
Most Recent Articles on Competitive Research
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Advanced Local SEO Competition Analysis
Competition in local search is fierce. While it's typical to do some surface level research on your competitors before entering a market you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.
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Google Organic Click-Through Rates in 2014
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Stop Worrying About the New Google Maps; These URL Parameters Are Gold
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The Illustrated SEO Competitive Analysis Workflow
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New Moz-Builtwith Study Examines Big Website Tech and Google Rankings
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What I Learned from Scraping SEOmoz's Active User Base
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