Harness your competitor's complacency: More web vitals
It's been almost two years since Google announced 'Page Experience' as a new ranking signal and its associated metrics, Core Web Vitals. But since then, few pages have seen an actual ranking boost.
In this session, Moz's Tom Capper will walk you through not only the latest SERP impacts, but also his predictions for new Core Web Vitals developments and why you should care now more than ever. Using Moz Pro's new Performance Metrics Suite, he'll show you how to optimize your site's performance and stealthily gain a competitive advantage.
You'll also learn how to:
- Automatically track Core Web Vitals & other performance metrics
- Develop strategies for spot-checking performance on-demand
- Watch out for competitors gaining a performance edge
- Improve your scores with simple tips
Presented by:
Tom Capper, Senior Search Scientist, Moz