Hi

Thanks for the link, it mentions under php

Header( "HTTP/1.1 301 Moved Permanently" ); 
Header( "Location: http://www.new-url.com" ); 
?>

So how would I implement multiple page changes in the code above i.e.

www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php
www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php

Hi

I am migrating an old wordpress site to a custom PHP site and the URL profiles will be different, so want to retain all link profiles and more importantly if a user visits the old urls via search then they are seamlessly transferred to the new equivalent page

For example

www.domain.com/about-us is going to need to redirect to www.domain.com/aboutus.php

www.domain.com/furniture is going to need to redirect to www.domain.com/furniture-collections.php

etc

What is the best way of achieving this apart from .htaccess as not 100% confident of doing this.  Could it be done via PHP or using meta tags?

Hi

We have around 10 supplementary sites that have links to our site which are now closing down but are out of our control.  We could have access to their domains so how could we maintain the link juice from these old sites which are going to our new site?

However there will be no websites left on these old supplementary just domain names

With the recent changes to the algorithm Google has started the move toward more semantic / intelligent search.  What this ultimately means is writing for the user.  So it's still very important to include your key phrases that you have identified as part of your research phrase but in a way that is very natural and what the user would want to read to help them find their answer they were looking for when they entered it into Google.

In the past many SEO agencies etc have made the mistake of just cramming pages with keywords / phrases that might rank in Google and deliver traffic but do not deliver any conversions.

Hope this makes sense and helps

Hi Nick

If you are unsure of the links and want to block them you can from within webmaster tools use the disavow links option

Take a look at the user steps on the link below which explains the process

https://support.google.com/webmasters/answer/2648487?hl=en

Hope this helps

Depending on the actual value of the lead generated from the email have you also considered PPC?

But coming back to your point, if you create a blog post it needs to be of compelling content (not sure what your ebook is about) but your post must be interesting/useful enough for visitors to share and create a buzz online.  In my experience this helps it get picked up quicker in the search results.  The other option would be to frame the unbounce page within a page within your existing website?

I can see what you are trying but in my experience especially in competitive markets you might rank in the results but I doubt if it will be on the 1st set of local results.

Thanks James

Competitions are always a good idea of raising numbers but what i have found in the past is that the demographic will not be correct.  The majority of entrants will be 'compers' basically people who love entering competitions and basically have little interest in your service or products.  Especially if you spread the word via the major competition portals.

I read a case study on Appliances Online - AO.com recently on their Facebook success but a lot of their increased numbers was just down to people wanting to win free products.  I wonder how many of these new followers would go on to actually make a purchase from AO ?

I am trying to devise / work on a strategy that will increase social recommendation.  So when Mrs Jones has her new kitchen fitted she tells her friends and colleagues about the great job that the company did on Facebook.  I believe this form of social recommendation is one of the most powerful forms of marketing, even more so than product reviews on e-commerce sites

Hi

You will need to create a redirect using a .htaccess file

This allows you to redirect your entire website to your new domain Redirect 301 / http://www.myexample.com/

Redirect old file path to new file path

Redirect /olddirectory/oldfile.html http:/myexample.com/newdirectory/newfile.html

What local strategies has anybody used in the past to boost the local likes of a Facebook page.  The business concerned is a home improvements company covering a geographical area of the UK.

What I would like to do is try and increase the number of likes from our potential target audience in cities and towns that we cover.

I don't think Facebook ads are the right choice as many users just ignore them, but would be interested in online and offline marketing strategies that could be used to boost numbers to our Facebook page.

The reason this is so important especially in the home improvement space is that most projects are awarded on word of mouth recommendations, so Facebook is the perfect platform.

Hi Nick

If you are unsure of the links and want to block them you can from within webmaster tools use the disavow links option

Take a look at the user steps on the link below which explains the process

https://support.google.com/webmasters/answer/2648487?hl=en

Hope this helps

Without looking into too much detail, you also need to factor in that the listings might have more external citations which are causing them to rank higher in the results, the landing URL in Google's opinion is a better match right down to the location of the business in the city.

Getting more external citations and completing your listing 100% will help.  Ensuring that the naming and address structure is the same across all external citations Yell, Yelp, Scoot etc.

On your URL on your Google places listing ensure that it contains the address, local telephone number of the business.  This does not always need to be the homepage especially if you have multiple locations.

Hope this helps