Hello everyone!
How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?*
After all, we are not just competing with 2 or 3 competitors. We are competing against everyone!
Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector.
(*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count)
Thanks in advance.
Mp