Daily data and custom alerts to keep the team nimble and aware of changes.
Huge amounts of accurate SERP data for keywords, sites, and locations.
Total flexibility to experiment and scale with zero impact on resources.
“We definitely win more business with STAT. We’re quickly able to get a view of the search landscape for a potential new client’s industry, and show the client things about their site’s performance — and their competitors — that they had no idea about.”
Client: iProspect
Industry: Marketing Agency | Location: Global
With a global team of 2,500 people, iProspect is the secret weapon behind the digital dominance of big brands all over the globe. This award-winning, full-service network of agencies handles everything in the digital marketing space and works with some of the world’s largest and most influential brands.
Challenge: Last Week's Data Won't Do
Over at iProspect Manchester, Jon Hogg is well aware of his SEO team’s ongoing need for tons of fresh, accurate SERP metrics.
As group search manager for the agency, he and his crew are wholly responsible for crafting strategies that allow their clients to successfully compete for visibility in organic search. That’s why it was particularly painful when Hogg couldn’t find a tool capable of keeping up with the agency’s demand for high volumes of fresh data.
With their old SERP-tracking tools, it would take up to a week to collect the data required to give clients a comprehensive view of the SERPs.
“Because our clients are all pretty big, there are usually 10,000-plus keywords we’ll need to monitor per client on a daily basis to spot any problems,” says Hogg.
“Before we started using STAT, it was unthinkable to run 10,000-plus keywords overnight,” he says. “There’s no point looking at rankings from last week. It means we’re not as quick to react as we’d like, and this is obviously not ideal in the search world.”
"Before we started using STAT, it was unthinkable to run 10,000-plus keywords overnight. We needed a tool that can handle lots of keywords and didn’t limit us to bundles that we have to ration out across different clients."
Solution: Data with the Flexibility to Grow and Pivot
Digital agencies have a unique set of business challenges when it comes to SEO management. There’s a fluidity to the needs of agencies: campaigns come and go, business is won and lost, and SEO strategies are constantly evolving.
For a large agency like iProspect, one of the most unexpected benefits of working with STAT is that there are zero restrictions on how many sites, markets, or locations the agency can track at any one time, and no restrictions on the number of user accounts. STAT’s clients only pay for the keywords they track — and there are no tiers or bundles or add-on fees.
“We needed a tool that can handle lots of keywords and didn’t limit us to bundles that we have to ration out across different clients,” says Hogg. For Hogg’s team, choosing STAT means never having to choose which client to short-change because of the kinds of artificial limits typically imposed by other SERP-tracking solutions.
And nowhere is the lack of limits more important than when it comes time to pitch new business. When Hogg is doing industry research for a pitch, he can add several thousand keywords, track them for a few days, and then shut them off — all with minimal impact on their existing clients or their budgets.
“We definitely win more business with STAT,” he says. “We’re quickly able to get a view of the search landscape for a potential new client’s industry, and show the client things about their site’s performance — and their competitors — that they had no idea about.”
Once they’ve won a new client, keeping them happy is simpler thanks to STAT’s instant, customizable alerts. Based on trigger criteria that Hogg’s team sets, STAT will notify them right away when anything important happens on the SERPs.
“If you get an alert when average rankings drop by a page or so, it’ll usually mean there’s a big problem with the site,” says Hogg. “It means we can flag it to the client first thing. They’re often surprised when we point out issues that would have taken them weeks to know about otherwise.”
With alerts in place, his crew can be sure that they won’t miss anything important. And, ultimately, that gives them the freedom and confidence to focus on what they do best: world-class SEO.
“STAT just works. I don’t need to stress about having the data I need to make decisions— we can always scale up or down whenever we need to."