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Hi Ross,
Thank you very much for your reply. This is exactly what I've done - I decided to delete all these irrelevant blog posts from our website and assigned a 410 status to them with custom page for users who land on any of these pages to make the user experience a little bit better.
Thanks for taking your time to answer my question 
Alex
Hi everyone,
On our corporate website we have a blog where we publish articles which are directly related to our company (house heating systems and gas cylinders) and some articles which are completely irrelevant to our core business, but which might be of interest to our potential clients.
Recently I've been told that it is not a good idea to include these not directly related posts to our core business, because Google might be somewhat confused at to what our core business is all about. I was advised to research this topic and think of completely removing blog posts that are irrelevant to our core business from our blog. By removing I mean completely removing pages and setting a 410 status to tell Google that it is not a 404 error but that these pages were intentionally removed.
I would like to hear some independent advice from Moz community as to what I should do?
Thank you very much in advance.
Hi Jeroen,
Fair enough. We are optimizing this landing page and will publish a new version soon. Hopefully it will help us gain #1 for this keyword.
Thank you very much for your advice anyway.
Hi Jeroen,
Thank you very much for your reply. That's the thing, I do understand that there are many factors that affect ranking positions, and backlink profile is among the most important factors. But, the thing is, that our competitor has only one backlink to this page, and not the most valuable (with DA of 25) and what is more - we also have a backlink from the exact same website (it is a forum) + we also have 8 additional domains linking to our page. The loading speed is pretty much the same, both websites are optimised for mobile etc.
Hi everyone,
I really don't understand why our competitor with lower DR and PA outranks us in Google.lv (Google Latvia). Below is a screenshot showing that our company takes #2 for the following keyword "gāzes baloni" in Google. Our DR is 24 and our PA is: 26, whereas our competitors DR is 23 and their PA is 19.
The content on our page is much better too - we have clear Title, description, Q&A section etc, whereas our competitor has very limited content, just photos of the product and titles. Any suggestions would be highly appreciated.
Thank you very much in advance.
Hi there,
Thanks for your reply. Yeah, I know that I don't have to focus on our competitors and I don't. We do our thing, we write blog posts on a regular basis about many different topics (not only related to our direct market) and our competitors and most companies from Latvia (this is where we are from) are not doing anything in this area at all (I mean content marketing). And that is why I am just wondering how come our page/website is below our competitors who are not doing anything, their website is way too outdated and not mobile optimised and they don't even have a blog on their webisite... Just seems really strange to me if you know what I mean
Ok, will try to work on link building activity and try to get as many other websites related to our industry to point at our website.
Thanks again.
Fair enough. Yeah, I know that there are a lot of factors which affect the ranking of the page, however, it just seems really strange to me considering the fact that our website is mobile optimised and the page speed is greater compared to our competitors whose website is really old-school and not mobile optimised and has a much worse information than on our page (in my humble opinion).
Could you please elaborate slightly on the "bounce rate analysis". What exactly do you mean by it? I know what bounce rate is, but what sort of analysis can I perform on this metric and how do I do it?
I've just carried out "Compare Link Metrics" analysis where I have compared our company page for a specific keyword with our competitors and it appears that our page outperforms our competitors by all factors provided by MOZ.com, yet our page is displayed as #5 in google search results and our competitor is taking #1, #2 and #3 for the specific keyword: "gāzes baloni". Attached are screenshots.
Any ideas why this might be the case and what tactics should I adopt in order to change the situation?
Here is the link to our website page for this keyword: http://www.intergaz.lv/lv/gazes-baloni
And here are the links to our competitor website: http://www.lpg.lv/lv/gazes-baloni/ipasie-piedavajumi/ipasie-piedavajumi.html , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-specifikacija/ , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-iegades-vietas/ .
Thank you very much in advance.
Hi Ross,
Thank you very much for your reply. This is exactly what I've done - I decided to delete all these irrelevant blog posts from our website and assigned a 410 status to them with custom page for users who land on any of these pages to make the user experience a little bit better.
Thanks for taking your time to answer my question
Alex