The new Domain Authority has landed, bringing with it more accurate predictions of search performance.
Introducing DA 2.0
Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site better than ever before. (And remember, DA is a proprietary Moz metric — search engines don't use it to determine rankings.) Check out the resources below for all you need to know about Domain Authority 2.0.
Learn more with helpful resources.
Interested in checking out frequently asked questions?
Read this Q&A Post from Product Manager Brian Childs to learn more and get your questions answered.
Wondering how to talk about it with team members or clients?
Share this presentation with your stakeholders to inform them about Domain Authority and changes they may see.
Want more information about how to use Domain Authority?
This in-depth guide digs into what Domain Authority is, how it's changed, dos and don'ts, and how to use it.
More Resources
- On-Demand Webinar - DA Is Changing and Other Hard Conversations
- A Comprehensive Analysis of the New Domain Authority - Moz Blog
- How to Use Domain Authority for SEO - Whiteboard Friday
- Domain Authority - SEO Learning Center
- Links & Link Building - SEO Learning Center
- How We Index the Web - Help Hub
- Beginner's Guide to Link Building
- Backlink Basics Bootcamp Course
- Backlink Audit and Removal Course