We can’t always rely on a searcher to state when their intent is local.
Which means we should be looking at keywords where that intent is implied. But before you start optimizing, there are a few things you need to determine first, like:
- How Google interprets different kinds of local intent
- How geo-location and geo-modification influence local packs and organic results
- How distance, Google ratings, and organic rank shape a local pack
- How Google handles competing needs
Ready to get started? We’ll also make the case for tracking local and show you how to set up your own local tracking strategy.
Download our whitepaper below to unpack the local pack!