171%
Increase in listing accuracy across all online directories
567%
Increase in page views per month
15+
hours saved every month manually addressing listings
“Our Google My Business traffic has increased drastically over the past three years. Moreover, all of our practice managers have noticed an increase in calls to the office and appointments scheduled. Moz Local is the perfect solution for us.”
Client: Chesapeake Regional Healthcare
Industry: Healthcare | Location: North Carolina
Chesapeake Regional Healthcare is an independent health care system that has been helping the people of southeast Virginia and northeast North Carolina heal and improve their lives since 1976. Chesapeake employs more than 600 physicians and manages 26 healthcare facilities.
Challenge: Lost traffic and revenue due to incorrect directory data
In early 2016, Chesapeake Regional Healthcare had a pressing need to fix their local search listings. Inaccurate listing data was causing massive issues, resulting in poor visibility in local search and lost business for their physician offices.
So, when Sean Pomory took over the role of Digital Media Specialist at Chesapeake Regional Healthcare, making sure that listing data was up-to-date and accurate was one of his top priorities.
“Three years ago, our local listings weren’t being managed at all. This was causing massive issues with all of our locations and medical practices. Some of our listings were pointing to competitor listings, and they were seeing our patients!” he says, “Manually managing listings but keeping track of duplicates rapidly became too much to handle on my own. I needed a solution that would help me save time so I could focus on other things."
After manually fixing a few hundred local listings, Sean knew that the task was too big for one person, and taking up too much time—time he needed to be spending elsewhere.
So, Sean did his research on local listing tools. He even tried a few competitor products. But in the end, Moz Local was the solution that Chesapeake Regional Healthcare needed.
“I looked at quite a few options though, including Whitespark, Rio SEO, and Yext. But I liked how Moz Local works with big data aggregators to correct data in their databases instead of just ‘masking it,’ the way some other providers do,” he explains.
“I’m the only person managing our six websites—including website security and SEO. I needed a solution that would help me save time so I could focus on content development and planning.”
Solution: Comprehensive listing management at scale
Moz Local has had a big impact on Sean’s ability to monitor local listings and improve their accuracy over the last three years.
Sean can see where Chesapeake Regional Healthcare has listings, monitor for completeness or duplicate information, and easily update data at any time.
“Implementation was straightforward. Moz Local integrated with our [Google My Business] dashboard and I was able to use it to quickly fix local search results by addressing incorrect data across the web,” Sean says, “The tool addresses the underlying issues of local search and doesn’t simply mask the problem. I also appreciate that the tool feels like an extension of my work in that I can track and be actively involved in the process.”
With Moz Local, Sean was able to easily identify problems and triage them according to priority. Plus, because of Moz’s partnership with companies like Acxiom, Localeze, and Infogroup, Sean was able to address the problems at a deeper level than ever before.
Sean used to spend 15 hours or more each month manually correcting local listings. Now, Moz Local does all the heavy lifting, which leaves Sean free to focus on managing Chesapeake Regional Healthcare’s digital assets.
“Now, I take 10 minutes each week to monitor duplicate listings and address any incorrect data. Moz Local has drastically shortened the amount of time I spend on that, which allows me to focus my attention on maintaining our websites,” he says.
“Moz Local addresses the underlying issues of local search and doesn’t simply mask the problem. It makes it easy to set up new practices and physicians."
Results: Improved listing accuracy, more inbound leads, and substantial time and cost savings
Over the past three years, Sean has been able to use Moz Local to improve the accuracy of local listings by 171%.
“Our citation accuracy is crazy high now. As a result, our rankings from a local pack have gone up exponentially and people can find us more easily in local search,” he says.
This has had a dramatic impact on business for Chesapeake Regional Healthcare’s primary medical center and their physician offices.
“Our Google My Business traffic has increased dramatically. All of our practice managers have noticed an increase in calls to the office and appointments scheduled. Moz Local is the perfect solution for us,” Sean says. “Before we started this partnership with Moz, we were averaging about 30,000 views each month from local search. Now, it’s well over 200,000.”
Moz Local has also had a big impact on how Sean is able to divide his time. Without it, he wouldn’t have time to develop new content or launch Chesapeake Regional Healthcare’s new website.
“Moz Local has saved me at least 15 hours a month. Adding and removing businesses is easy, and it has saved me time when setting up new practices and physicians. When I look at how much time I used to spend doing that and manually addressing listings, we’re looking at cost savings of about $16,000 a year,” he says.
Moz Local has also equipped Sean with all the metrics he needs to educate senior partners and clinicians about the digital needs of their company. He’s been able to use it as proof that investing in marketing tools is money well-spent.
“I’ve been able to grow our overall marketing budget and our digital marketing budget—and it’s all thanks to what we’ve achieved with Moz Local.”
How Chesapeake Regional uses Moz Local
Automatic duplicate detection for time-saving impact
Local Listing Health to monitor listings for overall accuracy, completeness, and duplicates
Partner accuracy to measure how consistent business citations are across all partner directories
Online listings impact appointments. Can your patients find you?
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