The SEO's Guide to Content Marketing

Content marketing. SEO. Maybe these things make up your day job; maybe they're buzz words you heard in a meeting and Googled posthaste. There's a plethora of resources on the Internet, crowding each other in the search results and hoping you'll click the bait. In all of the attempts to get you to read about content marketing, publishers everywhere have injected so much hyperbole and hearsay that it's hard to discern the real advice from the cruddy clickbait that isn't worth your time. We say enough with the crud!

We created this guide to be an easy-to-digest and reliable reference for those at the intersection of content marketing and SEO. From finding the right team and coming up with ideas that'll resonate with your audience to successfully promoting your content and scaling your content efforts up over time, we aimed to cover everything you need to know about content marketing, from the perspective of those with SEO expertise.

We're right here with you as you embark on your content marketing + SEO journey. Sit back, grab a coffee or tea, and get ready to learn everything you need to know about this critically-important-to-marketing-success pair.

It's a pretty important question to ask yourself before you get too deep into this guide! Let's kick off our content marketing journey with Chapter 1: Is Content Marketing Right for My Business?

Written by the Moz staff and our good friends at Seer Interactive.