Welcome to the Q&A Forum

@martijn_scheijbeler Thank you for this response. It makes a lot of sense. Highlight actionable findings and value-adding actions.
As for security, I'm not an expert, but I still point out obvious gaps when I see them. Some sites have no backups and no provisions for login security and firewalling, for example. So I mention these things. If I don't tell my customers, who will?
Bedankt, Martijn.
Andy

Hello, Mozzers!

I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else.

If you have a favourite audit template, I'd love to see it.

A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it.

What do you report to your audit customers?

Thanks for sharing your auditing wisdom!

Do you report outbound link profiles in an SEO audit?

If so, what tools do you use to get outbound links? Moz doesn't seem to include this info in its crawl.

What do you tell customers about the SEO value of outbound links?

Thanks in advance for your SEO wisdom!

@seoelevated Thanks. I see your reasoning. It's also valid.

Hi @nigel_carr ,

You've pointed the way to a solution.

I offer four services. I have a service description page for each one, with around 300 words on each page and a link to a separate HubSpot form. I use four separate HubSpot forms because that arrangement allows me to tailor the automated responses I send to each person who requests more information on a given service.

So I think the two best options for a solution are:

• Keep the service descriptions and forms separate, but noindex each individual form

• Incorporate the forms into the service description pages

The first option provides a neater appearance, but the second option would shorten the visitor's path to the form, so that's probably the better option.

Thank you for your advice.

Regards,

Andy

Hey Mozzers!

I received a duplicate content notice from my Cycle7 Communications campaign today. I understand the concept of duplicate content, but none of the suggested fixes quite seems to fit.

I have four pages with HubSpot forms embedded in them. (Only two of these pages have showed up so far in my campaign.) Each page contains a title (Content Marketing Consultation, Copywriting Consultation, etc), plus an embedded HubSpot form. The forms are all outwardly identical, but I use a separate form for each service that I offer.

I’m not sure how to respond to this crawl issue:

• Using a 301 redirect doesn’t seem right, because each page/form combo is independent and serves a separate purpose.

• Using a rel=canonical link doesn’t seem right for the same reason that a 301 redirect doesn’t seem right.

• Using the Google Search Console URL Parameters tool is clearly contraindicated by Google’s documentation (I don’t have enough pages on my site).

Is a meta robots noindex the best way to deal with duplicate content in this case?

Thanks in advance for your help.

AK

Hello, Mozzers!
I noticed something peculiar in the robots.txt used by one of my clients:

Allow: /wp-admin/admin-ajax.php

What would be the purpose of allowing a search engine to crawl this file?
Is it OK? Should I do something about it?
Everything else on /wp-admin/ is disallowed.
Thanks in advance for your help.
-AK:

Hi Zack,

Thank you, this is very helpful.

I gathered some keywords from the GSC queries section. But can you tell me how you added geo locations to the keywords, pluralization, and other types of basic variations to build out your initial list?

I appreciate your help.

Andy

Hi Samantha,

This is just what I was looking for. I knew there had to be a way.

Thanks very much!

AK

Hi Mozzers!

I have a workflow question.

I like to browse for keywords by hitting the SERPs and getting Related Keywords, People Also Search For, and Long-Tail Variants using various tools. I then scoop up these entries and paste them into a spreadsheet.

The next step would be to find search volume data. Does Moz Explorer offer a good way to find this data for lists of keywords? I see how to get this info for one keyword at a time, but I'm interested in getting KW volume for a list, either by pasting KWs into a field or uploading a spreadsheet.

I recall using the Google Keyword Planner once for this purpose, but I wonder if Moz also offers a way. I am a Moz Pro user.

Thanks in advance for your advice.

AK

Hello, Mozzers!
I noticed something peculiar in the robots.txt used by one of my clients:

Allow: /wp-admin/admin-ajax.php

What would be the purpose of allowing a search engine to crawl this file?
Is it OK? Should I do something about it?
Everything else on /wp-admin/ is disallowed.
Thanks in advance for your help.
-AK: